8 Reasons Why Murals May Be Your Best Brand Strategy

1. Visual Impact and Recognition

Murals can create a strong visual impact and make a brand memorable. Large-scale art can capture attention and become a landmark, making the brand associated with the mural easily recognizable. If you own a physical property - such as a store, office, or rental, a custom mural is one of the strongest visual strategies to connect your audience with your brand’s vibe, as well as an incredible way to revitalize a space without major renovations.

Did you know that cities and local governments even alot public art budgets for murals that specifically drive tourism, revitalize areas and statistically reduce crime?

2. Storytelling and Brand Identity

Murals can tell a brand's story, express its values, and showcase its identity in a visually engaging way. Through strategic use of colors, themes, and imagery, a mural can convey the brand's message more effectively than traditional advertising. My favorite thing about painting murals for brands is that it is a wonderful extension for any business’s brand expression - and truly provokes a feeling for the intended space that echoes that. It is simply something that basic signage or decor cannot accomplish.

3. Community Engagement

Murals often attract community interest and can foster a sense of connection and pride. When I worked on my first exterior mural, I was blown away by the attention and curiosity of everyone passing by. The excitment was tangible. Today, I always like to discuss opportunities to plan community engagement as part of the sider strategy of creating a mural. Whether there is an interactive element to the piece, a viewing and artist talk during it’s creation, reveal party, or promotional video for social media - the arts never fail to excite and capture the attention of customers. Additionally, a brand that invests in an exterior mural can be seen as supporting the local culture and community, which can enhance its reputation and customer loyalty.

4. Social Media Buzz

Murals are highly shareable on social media. People love to take photos with striking backgrounds and share them, which can lead to organic, user-generated content promoting the brand. This can greatly amplify the brand’s reach and visibility - which is perfect for long-term murals as well as temporary art activations for conventions or festivals.

Original mural conceptualization - Brizzy Seltzer by BeatBox

5. Unique and Memorable Experiences

A mural provides a unique experience that can differentiate a brand from its competitors. It creates a physical space where people can interact with the brand in a memorable way, which can enhance customer experience and engagement. Even temporary murals for conventions or festivals can create a vital touchpoint between brands and their audiences in a much more impactful way than traditional tactics.

6. Versatility and Longevity

Unlike other forms of advertising, murals have longevity. They remain in place for long periods, continuously promoting the brand without ongoing costs. Additionally, murals can be updated or modified to keep the brand’s image fresh and relevant.

7. Enhanced Brand Perception

A mural can make a huge impact, and a deeper connection with viewers. Investing in a mural can enhance your brand’s perception as innovative, culturally aware, and supportive of the arts. This can attract customers who value these attributes and are likely to develop a positive association with the brand. It can also make talented creatives feel more inspired in an office setting - and be good for recruitment.

8. Internal Branding

Murals in corporate offices or retail spaces can boost employee morale and align them with the brand’s culture and values. This internal branding can lead to higher employee engagement and productivity. Like I said before, a mural is truly an extension of your brand expression - and is made to revitalize a large area that provokes a specific feeling for your audience. It is something that simply can not be recreated with hung posters or decor.

Original interior mural - “Breaking Waves” 2024